Do Celebrity Endorsements Have ‘Star’ Power?

getting endorsements

Celebrity marketing has become a widely used tool for public figures worldwide and this fad is set to continue. It isn’t hard to see why public figures, big companies looking to promote their brands and even politicians look to celebrities as they are very useful to their campaigns. People often listen to their celebrity heroes and while it might seem ludicrous to most, there are a huge following for celebs and their views. However, will a celeb endorsement have that star power you’re looking for?

Why Are Celebrity Endorsements So Popular?

Let’s say a politician is running for election and he or she wants to raise their profile, they could look to a celeb to help promote their campaign and views. This is something in which could potentially open the door to thousands more voters and make people listen to what the politicians have to say. It really is an odd little marketing tool but celebrity marketing works a treat and for a variety of reasons. Does that mean endorsements have that star power? Well, yes and no. In a sense, it can get people to listen, but it isn’t the celebs they should be voting for, it’s the actual politician but it’s often forgotten about.

Before You Vote, Think About the Arguments

Celeb endorsements are perfect as it raises the profile of a campaign significantly, but voters shouldn’t vote with for the side their favorite celebs are campaigning for. Voters should be choosing the side they think offer the best and that is what matters most. Unfortunately, most forget they aren’t voting for their celebs, but rather a politician and he or she will be the one in power for a long time. It is necessary to think whether you like what that politician has to say and whether you think they actually make the best choice. Yes, celebrity marketing can bring the votes but most voters forget it’s not the celeb they’re voting for. See latest recommendation direct from their official website.

Should You Use Celebrity Marketing?

getting endorsements

When it comes to getting endorsements you have to think about what is going to attract and draw people most. Will it be a slogan or will it be a celebrity that draws the people in? It can vary considerably which is why celebrity marketing should be given a lot of consideration. If you think there is the chance to raise the profile when a celebrity endorsement then it could be worth trying. You really don’t know what will have the pulling power to your cause, but for most that use celeb marketing, it really can be a huge success. It is something to think about when it comes to running a successful campaign. I recommend visiting http://www.digitaltrends.com/social-media/linkedin-smart-endorsements/ for additional tips about marketing and endorsements.

Getting the Star Power

Running a successful campaign isn’t going to be easy, but maybe if you get a high-profile endorsement from a celeb, even a local one, it could prove useful. Yes, some will say it’s a cheap marketing quip and one that is often cheesy and cringe worthy, but it isn’t always like that. You could actually see real help to come from a celeb endorsement as celebrity marketing is always useful.