How to use celebrity endorsements to alert the media in the PR events industry


Being in the PR events industry requires some sort of tact to evaluate and set bait in

order to catch the big fish in terms of media coverage. The PR industry is constantly

facing the challenge of finding the right hook to an event that will attract the

attention of the media, and have them interested enough to attend and cover the pr

events. Using celebrity endorsements can be a great way to promote your event. PR has

slowly gained popularity over the years with many marketing and event advertising firms

now considering it a full-fledged part of marketing. Today’s Public Relations has

silently embraced the use of public figures or celebrities in marketing events and

gaining media coverage of events through celebrity endorsement. Here are a few ways you

can use celebrity endorsements to alert the media in PR event organizing.

Get the right hook for the PR event

PR events require proper knowledge of events organizing with a blend of desire for

perfection. As a PR events organizer, one has to find a celebrity who is popular with

the press in order to use them as a celebrity endorsement in alerting the media. Getting

the right celebrity to endorse an event will definitely attract media coverage. The

trick is to use the theme of the event to find a relevant celebrity whose appearance in

the PR event will take it to another level.

Use photography in events advertising to allure the media to the PR event

One of the most important things in event planning is taking memorable photos that will

attract the right media to your event. While working on your budget, make sure you

allocate a slot for a good photographer and take shots of the selected celebrity in

making your fliers and banners. Ensure these images are well circulated around your

desired media contacts and that they are spectacular visually and precise in information.

Notify the media about the PR event early

In organizing PR events, timing is everything. Gather the desired media contacts and

alert them early, giving them a heads up of the attendance of your chosen celebrity as

this will give them time to pass on the information about your event to their associates

and friends which may lead to your event becoming a public sensation in a short span of

time. This will help your PR events organization to reap benefits without putting in too

much work.

Have the celebrity do a press release about the PR event

The event advertising can include a brief pitch from the celebrity themselves in

highlighting the dates, hosts, sponsors and event program. Be ready to budget for good

advertisement channels in order to attract the best media networks. Having this is great

for PR events coverage as it helps the event organizer to determine potential event

sales through the public and media reaction to the event advertisement. This will ensure

that you have full permissions from the celebrity to use their brand in endorsing your

event as the payment and agreement terms would have been finalized in order for them to

make the commercial appearance. For more information follow